Direct Mail campaigns can STILL yield a great return on your investment.
Direct Mail Marketing
Yellowpages and other print directories may be falling by the wayside but direct mail is not going anywhere. Developing effective literature and dumping it out in your “target demographic” will get your phone ringing.
Direct Mail Tips
Spend a few extra bucks and make your ad bigger than a typical postcard(4×6), get a professional design and a deal that an average customer looking for your services couldn’t pass up. That’s what direct mail is all about and it may be cheaper than you think. This type of marketing runs many businesses and will continue to do so for years to come.
Is there a perfect number of flyers to send out?
Yes. 1,000,000 flyers should get your phone ringing. In all seriousness though anything less than 1,000 – 2,000 is not really worth your time and money of putting together and printing the literature alone not to mention mailing and list costs. Feel free to give me a call and we can talk numbers and see what will yield the best return on your investment.
