Don’t put all your SEO eggs in one basket
Far too often seo companies charge fixed amounts based on the number of keywords you want optimized or base their “packages” on a certain number of keywords. It is definitely one way of going about driving traffic to your site but I strongly disagree with it.
Get your SEO strategy laid out first and foremost
Before beginning any seo project I communicate with the client and brainstorm about what exactly it is that they do. On the surface you would think it would be very simple but when you really dissect a business and elaborate on the services they provide you would be amazed. Once you have all the cards on the table you can then figure out how your efforts will be diveed up.
Developing the SEO strategy
I sat down for the first time with a prospective client who was in the home improvement sector specializing in home remodeling and his current website reflected that. We began talking about his business, what he’d like his website to reflect in both traffic and aesthetics and then I asked him again what he did and how he could elaborate on that. From home remodeling it expanded to a few obvious suggestions like kitchen remodeling and bathroom remodeling. We then elaborated much further into things like room additions, countertops, backsplashes and the list goes on. The beauty of doing this is that potential consumers aren’t searching for kitchen remodeling if they just need a custom backsplash done. They aren’t searching for bathroom remodeling if they need a new or custom vanity. You can beat your head against the wall with how many different aspects you can expand on with your business but when implemented correctly, which takes considerable time and effort, you will reap rewards which are traffic and customers, guaranteed.
So is it bad to go after popular keywords?
Not at all. But if that’s all your going after and concentrating all your efforts on said keywords you will be disappointed. Many companies do the same thing with seo that they do with pay per click and that is wanting to be the top dog for the keywords that pull the most searches in their business category. Some customers may get the results that they are content with but what if you do all that work and put in all that time and money and things aren’t working out while at the top? That’s a risk that just doesn’t need to be taken so make sure you focus on your seo strategy before you ever think about starting an seo campaign.
About The Author
Todd Helvik
Thanks for checking out the blog. I'm the one behind this little Phoenix Marketing Agency and truly love what I do. If you need some seo, web design or branding help or just have some questions don't hesitate to contact me.
Leave a Reply
One Response and Counting...
There is a lot to me than this website. I found you via a real estate website you did.
I’m a real estate and mortgage broker who’s main goals are to become a regular investor of properties, sell my book, help protect and care for animals via donations etc. and continue to own my real estate my loan company and some how tie them all together. Can you contact me tomorrow? Thanks 562 743-0869. I’m in Cali, busy at 9:30 -10. and then appt at 1:00. Free the rest of the day to talk. Take care, Tina