Multiple Domains/Landing Pages & SEO
A client asked me today about setting up separate websites/landing pages that all link back to his site and was hoping to help the popularity of his website in the SERPS(search engine results pages). I figured this was as good of time as any to elaborate a little more on this topic.
This type of thing can be helpful if it is done the right way and 9 times out of 10 it is not. Many seo companies and business owners themselves are really jumping into keyword-domain pool and buying up any and everything that has to do with their business with the hopes of being at the top of the SERPS for those particular terms.
Can it work? Yes, IF the keywords are so off-topic or long-tail that the competition is scarce and in which case is not worth the time of building the page/website because not enough people are searching for those terms anyway.
Will it work long-term? I sure hope not and I cannot wait for Google to start penalizing these companies with replicated landing pages across 10 or 15 domains because all it is in my eyes is low quality marketing spam. Something you will find if you take this approach is that you may rank well for a very small number of keywords that are most likely all in your domain name and as I said above, if you do then the competition is scarce and your traffic will be very minimal.
Let me tell you why SEO is not always about ranking for the most popular keywords in your niche.
Because any SEO Consultant that knows what they’re talking about will tell you that a majority of traffic comes from very random/long-tail searches you and no other person would really be able to think of.
Your next question is probably well then how can I rank for these terms?
Write quality copy on your website and keep it coming on a weekly/monthly basis. If those companies spamming the net with replicated domains spent as much time writing helpful tips, additional pages or improving the quality of their own website not only would their be a traffic increase but conversions would increase as well, without a doubt.
Remember, spam is a short term solution(solution may be a strong word) but quality will pay off 10x more in the end.
About The Author
Todd Helvik
Thanks for checking out the blog. I'm the one behind this little Phoenix Marketing Agency and truly love what I do. If you need some seo, web design or branding help or just have some questions don't hesitate to contact me.
Leave a Reply
