Search Engine Marketing
SEM or search engine marketing is a necessity for a business, make no mistake about it. There are a few different types of marketing that can be done within search engines to make sure your site is what your potential customers are landing on when they jump on Google. The first kind of marketing you can do is SEO.
SEO (Search Engine Optimization)
SEO is the process of getting your website listed at the top of major search engines like Google, Yahoo & Bing in the organic or free listings. Google is the largest marketplace your potential customers are using to find your goods and/or services and making sure your website is in front of their face when they perform those searches is pivotal to growing your business. That’s where I come in.
Business owners get approached almost daily now by “internet marketing” or “seo companies” that will promise you the world and 9 times out of 10 not deliver on anything and break your bank account in the process. Contact me, I would be happy to provide examples, traffic reports and a customized quote that will fit in your budget and grow your business.
Pay Per Click Marketing
Many businesses have tried it, many businesses have and continue to break the bank with pay per click marketing. For those who may not have a complete understanding of what PPC marketing is; it is the process of bidding on popular keywords that relate to your business and having your website appear in the “Sponsored Search Results” most commonly found on the right side of your search results page. This type of marketing is an overnight solution to getting your website listed at the top of popular search engines and when implemented correctly, can pay dividends.
PPC marketing needs to be monitored, corrected, changed and re-corrected very often. You need to find out what works for your budget, track the keywords that are providing results, dumping the ones that aren’t and all while making sure the bid amounts are feasible for the return you receive because at the end of the day it is all about ROI.
I manage Pay Per Click campaigns and do so effectively. Knowing your way around and finding out what keywords to go after to maximize ROI for businesses with the least cost possible pays huge dividends without the cost of a learning curve. Let me work with your desired budget and show you a return on your investment.
